On May 13, 2017, Kastor & Pollux designed, produced, and executed an event for the launch of the new instax SQ10 camera. By developing a comprehensive digital promotional strategy, Kastor & Pollux was able to position the SQ10 camera as a tool that elevates creativity, support art practices, and enables creatives to “find their edge”.
The event – catered towards early adopters excited about access to new technologies – was a response to the concept that outside a 9-5 job, millennials are multi-faceted and have many interests. With the rise of social media, aspirationalists have been given the tools to get an “inside look” at how admired creatives function in their day-to-day life.
The “creative carnival” concept was a response to this melding of interests, fields, and community to create and participate in something fun.
I designed the wordmarks, a set of icons to be used throughout the design and space, the window display, a tote bag as well as a t-shirt.