In May 2017, Kastor & Pollux produced an event for the launch of the new Instax square format camera for Fujifilm Instax North America. The event was a creative carnival that celebrated  'creative squared' - the idea that outside a 9-5 job, millennials are multi-faceted and have many interests. As the guest list was mainly made up of creatives already working in the industry, the identity was largely inspired by the digital spaces in which these professionals create. I designed a set of icons to be used throughout the space, wordmarks for the product's hashtag, the front window display, the tote bag given away as a gift to guests and the t-shirts worn by the staff working the event.