Superbalist needed a visual identity for their offers that could live over a long period of time throughout campaigns and seasons. The identity had to be recognisable and differentiated from sale, but the real challenge was to create something that spoke deal and abundance as well as fashion authority. My solution was to introduce elements of the Superbalist brand identity into the naming and visuals, suggesting that Superbalist is a concept/lifestyle you can buy into. The modular execution took cues from the online world that Superbalist inhabits, depicting abundance at the same time. Touchpoints included email, email banners, blocks for the homepage, men, women and apartment pages, dropdowns, landing pages, as well as social posts and google ads. See the full toolkit here.