This was a proactive project I took upon myself to execute when I heard that Superbalist needed to align themselves more with students. I conceptualised a new once a month content story for the Superbalist blog, The Way Of Us. The idea was to interview a college/university student in their workspace and the strategy was to create relatable content for the blog’s younger readers and foster a community of youth ambassadors. The first video in the series has been completed and the project will be launching early next year in conjunction with the Superbalist student portal.
Conceptualised, directed and edited by Sabrina Scott | Filmed by Dale Scogings