Visual identity, collateral and photography for Pierced, a body modification brand and concept store based in Toronto. Pierced is a luxurious and aspirational destination that melds functionality with aesthetics. The brand wanted to disrupt the piercing industry with a visual identity that felt high-end yet nonintimidating, aspirational yet accessible and soft but still structural.

Studio: Kastor & Pollux
Creative Director: Dani Roche
Design: Sabrina Scott + Dani Roche
Photography: Sabrina Scott
Interiors: Dani Roche

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