Superdry BE ICONIC 2020 Campaign
Art direction for BE ICONIC, Superdry’s 2020 Spring/Summer campaign. The aesthetic marked a new direction for the brand, culminating in a campaign that celebrated classic styles with timeless imagery.
Studio: Twin Studio
Creative Director: Becky Smith
Photography: Boo George
Styling: Raphael Hirsch
![](https://freight.cargo.site/t/original/i/7b7e874d7f8da15a2afb90524cab154c76e314c7cb81645d33d94a23bc99819e/CR14506_SS20_W_LOOK_03_099_v4.jpg)
![](https://freight.cargo.site/t/original/i/b1ed9413477b821945e08114ecfbf6abf91832803462de4869323fa58f28e017/CR14506_SdS20_W_LOOK_03_099_v2.jpg)
![](https://freight.cargo.site/t/original/i/d92992b8f12e013273f2064ebc53b876ecc2adcd531ecf14e5ae9742e11dde49/CR14506_SS2f0_W_LOOK_03_099_v3.jpg)