In June 2019, Thai-American fashion designer Thakoon Panichgul broke his two year silence launching a multimedia initiative—part zine, part Instagram account, part website—dedicated to women who shop the men’s department.

The launch issue is a 40 advertising-free, large-format page zine, and includes fashion portfolios by Vanina Sorrenti, Cass Bird, and Ben Grieme. Together with Jaime Perlman (former British Vogue creative director) I designed the logo and debut issue, which will be distributed by Iconic Magazines, Casa Magazines, McNally Jackson, and Kith (New York and Los Angeles). The design direction juxtaposed traditional masculine with feminine looking typefaces, and was inspired by publications such as Vogue and BUTT Magazine.

The debut received press on Vogue, Teen Vogue, Business of Fashion and Fashionista.

hommegirls-1.jpg
3.jpg
2.jpg
4.jpg
1.jpg
3.jpg
4.jpg
2.jpg
5.jpg
3.jpg
5.jpg
6.jpg
7.jpg
8.jpg