For Kastor & Pollux's first Nuit Blanche installation we created K&P Mart - using the common grocery store setting to create digestible social, political and economical awareness.
Artist Statement - by Danielle Reynolds of Kastor & Pollux
There’s no denying that 2017 has been a hard pill to swallow. With the recent shift in power, basic human rights like water or accessible food prices for all are becoming less of a standard and more often unattainable – high up on a museum pedestal; out of reach. Though those in power may claim equality, for most it’s only visible from behind the proverbial display case. By manipulating recognisable elements of North American food industries – ketchup, water, chocolate bars – the K&P Mart creates a disproportionate, wonky, and skewed landscape mirroring the one currently outside all our local grocers. With this exhibit we propose that, perhaps, we have bitten off more than we can chew.
I designed the identity, did all the photography and executed it across all touch points, from a newsprint hand-out to product labels to signage.
Read more about this project here.