The Pierced brand and concept store rethinks the piercing and body modification industry - launching as a luxurious and aspirational destination that melds functionality with aesthetics. The task was to disrupt the piercing industry with a visual identity that felt luxurious yet unintimidating, aspirational yet accessible and soft but still structural.

While working at Kastor & Pollux, I created the identity, together with Dani Roche. The logo used a traditional modern sans serif softened by round edges, and a custom “c” that referenced the nature of the services of the business. I also art directed, cast and photographed the brand’s first campaign, which used a diverse mix of real women to ensure the brand stayed relatable. See the full brand guide here.

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