Branding and package design for two separate Superbalist in-house bath and body ranges - Frondly and Onsen.
The brief was to create one feminine identity that would appeal to the youth market, and another minimal identity that was gender neutral. The Onsen design was inspired by minimalist Japanese graphic design, and the shapes and textures of the products themselves. The Frondly design is made up of watercolour leaves and palm fronds cut out of paper, arranged together and photographed. This more ‘tactile’ approach differentiates the product from other floral bath goods. Both ranges are for sale exclusively on Superbalist.com.